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      Ad Specs and Art

SENDING ELECTRONIC ART
  • EPS/TIFF graphics at 100%
  • Scanned images at 300 dpi
  • Line art should be 600 to 1200 dpi
  • Postscript Printer & Screen Fonts
  • Color Print or Laser Separations
  • Card Deck Art - Two-page layout files (front & back)
Ad Sizes
    Card Deck
  • • Electronic art is preferred
    • Line Screen : 120 lpi
    • Color is available on message side only.
    Reply side is black & white.
  • Standard Card “LIVE AREA” Size: 5.125" x 3.125" / Trim Size: - 3.55" x 5.375"
    Jumbo Card “LIVE AREA” Size: 6.625" x 5.125" / Trim Size: - 5.375" x 7 "

  • Magazines
  • Full Page/Onsert Pages - 8.125" x 11.25" Bleed Allowed, 7.625" x 10.75" Trim, 7.125" x 10.25" Image Area
  • Half- Page - 7.0" x 4.875" Horizontal, 3.375" x 9.875" Vertical
  • Quarter-Page 3.375"x 4.875"
NOTE: These are exact measurements and placement for "live" copy area, including ascenders and descenders
Supported Software (MAC/PC Formats)
  • Quark XPress
  • InDesign
  • Adobe PhotoShop 5.0 or higher
  • Adobe Illustrator
Accepted Media
  • CD-ROM
  • FTP (see below)
  • E-mail (see below)
FTP - E-MAIL - INTERNET
  • FTP/Internet - HOST: selectpub.com USER ID: ftpuser PASSWORD: 12345
  • E-MAIL:Please put just your company name in the subject line
    • PC (.zip) MAC (.sit) :
    • kellyp@selectpub.com
  • If you experience problems connecting to the FTP site, change firewall setting to 'passive mode.' Place all files into one folder named after your company, then stuff or zip the folder. Fax copies of all art files after electronic transmission to: 608-277-7948. Call our Art Department at 608-277-5787 x111 with any questions or problems.

PLEASE - Call our Art Dept. at: 608-277-5787 ext.111 with any questions or problems.

IMPORTANT INFORMATION - AVOID ADDITIONAL CHARGES - READ THIS!

  • Electronic files not prepared correctly will be assessed trouble shooting charges
  • Repeat advertiser's existing art will be used unless new art is received by the art deadline


Ad Specs in a Pdf format for Online Farmer, Outdoor Sportsman and Card Decks
6417 Normandy Lane - Madison, WI 53719 P: 608.277.5787 F: 608.277.9001
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